In part ONE, we’ve gone over biases, placebos, human interaction, behavioural economics, persuasive marketing, complementarity, and began the topic of nudging! In our second part, let’s jump to slicing digital marketing channels, explore nudging in-depth, and make a case for why behavioral economics should be taken into account in each one of them. The first...
In WW2, after the Allied Forces won back the European territories, they moved on to deal with Japan. Trying to avoid futile bloodshed, they’ve asked, during the Potsdam Conference, for unconditional surrender. Following this, the Japanese mass media requested a reply from their Prime Minister, and the only word he articulated was “mokusatsu”. As with...
Digital marketing is what you get when you cross business with creativity. You acquire the professional rigor of a customer-focused organization and the innovative mindset of a modern-day Picasso. Interestingly, even though we live in the digital era, many businesses are still uncertain what good can come from collaborating with a digital agency. Sometimes, even...
At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing in 2019?” It’s still only summer, but people are already trying to look ahead and see what’s around the curve. I understand why: The world is changing a mile a minute,...
Since its inception, the web has consistently evolved. The early days of Mosaic and Netscape Navigator helped popularize the internet, and, since then, every year has brought new concepts, ideas, and trends – some good and some bad. One important lesson learned from all of those years of changes and trends is that success is...
