In part ONE, we’ve gone over biases, placebos, human interaction, behavioural economics, persuasive marketing, complementarity, and began the topic of nudging! In our second part, let’s jump to slicing digital marketing channels, explore nudging in-depth, and make a case for why behavioral economics should be taken into account in each one of them. The first...
Digital marketing is what you get when you cross business with creativity. You acquire the professional rigor of a customer-focused organization and the innovative mindset of a modern-day Picasso. Interestingly, even though we live in the digital era, many businesses are still uncertain what good can come from collaborating with a digital agency. Sometimes, even...
One million active users join various social media platforms every day – nowadays, there are about 3.03 billion active users worldwide. It’s criminal to ignore such a large audience, and brands already know that – they are not paying $40 billion for nothing. That’s just money spent on social media advertising, not mentioning investments in...
Only those who master all disciplines will be successful. Even in 2018, search engine optimization will neither be rocket science nor a science. Everyone can learn search engine optimization. However, for now, we would like to elaborate on the top 5 SEO opportunities for 2018-2019. Mobile First Index The outcry was great when Google announced...
